product display item
Visual merchandising is the practice of displaying products to help customers find what they want and encourage larger purchases. Far more than simply setting up shelves, visual merchandising helps you find the optimal store layout, and determine exactly where to place products.
Visual merchandising is the process of designing your floor layout, shelving layout and product displays to maximize sales and give customers an exciting shopping experience. Visual merchandising as a science explains how customers behave in a store, and thus, how your placement of products can provide them with the optimal shopping experience.